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Outlook sends to Junk folder

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I send an HTML email from .net.mail (SmtpClient)containing two images and a link plus some text.

If I code the image references as external references - eg <img src=http://www.mysite.com/image.png/> and the link as <a href="http://www.mysite.com">www.mysite.com</a> Outlook sends the message is sent to the junk folder.

If I embed the image references -  eg <img src=cid:xxxxxx the message is sent to the inbox - but users of Apple Mac's can't see the images.

If I use HTML references for the images but don't code the hyperlink and just put the target as text - egwww.mysite.com, Apple and Outlook show the images, and some versions of Outlook make the link active.

The application sends results of a competition to entrants, so I have no control over their settings.

Any ideas how I can stop Outlook putting the email into Junk if it has image references and a hyperlink?

 

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